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Description
This is a typography project I had to do. We had to use typography in an unconventional way. We chose to do our ad on the very controversial blood diamonds in Africa. I was the one who had to execute the copywriters idea.

The blood is actually ketchup. I had to really photoshop the crap out of it

The diamonds didnt come out that great, but we were pressed for time. It's just some rhinestones I bought at the art supply store. Again I had to photoshop the crap out of it.

NOTE: The copy is credited towards my partner.

Description
This is a typography project I had to do. We had to use typography in an unconventional way. We chose to do our ad on the very controversial blood diamonds in Africa. I was the one who had to execute the copywriters idea.

The blood is actually ketchup. I had to really photoshop the crap out of it

The diamonds didnt come out that great, but we were pressed for time. It's just some rhinestones I bought at the art supply store. Again I had to photoshop the crap out of it.

NOTE: The copy is credited towards my partner.