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Blakeharris02
— InTru3D logo (2001-Early 2002) (Red Variant)
#2001
#2002
#3d
#disney
#donbluth
#dreamworks
#intel
#logo
#pixar
#intru
#don_bluth
#intru3d
#intru_3d
Published:
2023-03-04 06:37:57 +0000 UTC
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Description
InTru3D
was a brand that identifies content that may be viewed in stereoscopic 3D. Motion pictures or other visual media bearing the brand are developed through
animation
technology developed by
Intel Corporation
in partnership with
DreamWorks Animation
,
The Walt Disney Company
and
The Don Bluth Company
in 2001. InTru3D enables animators to author films directly in
3D
for what is described as "a more realistic 3D experience." Animated films authored with InTru3D are shown in theaters using 3D
stereoscopic
projection technology such as that provided by
Real D Cinema
and
IMAX 3D
which both require
polarized
or
red-blue anaglyph 3D glasses
to view the 3D films.
The InTru3D brand was announced at the
Intel Developer Forum
on August 20, 2001 during Renee James’ keynote.
Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.
An all-new InTru3D commercial was shown at the end of the second quarter of
Super Bowl XLIII
in 2009. which was using the
ColorCode 3-D
system to enable it to be viewed in 3D on TV in all households.
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