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Description
The Mego Corporation was a toy company that was originally founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action dolls (including the long-running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale dolls with interchangeable bodies became the industry standard.

In 1982 Mego filed for bankruptcy, and by 1983, the Mego Corporation ceased to exist; today, Mego dolls and playsets can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars (depending on rarity) in the collectibles market. In July 2018, the newly-reformed Mego Corporation announced they would be producing a limited run of their classic style clothed dolls in their traditional 1/9 scale, as well as some 1/5 figures sold exclusively through Target. These dolls, which include recreations of dolls released in the 1970s, began seeing release later in the year.

Mego was founded in 1954 by D. David Abrams and Madeline Abrams. The company thrived in the 1950s and early 1960s as an importer of dime store toys until the rising cost of newspaper advertising forced Mego to change its business model. In 1971, the Abrams' son Martin, a recent business school graduate, was named company president.

Under Martin Abrams' direction, the company shifted its production to dolls with interchangeable bodies. Generic bodies could be mass-produced and different dolls created by interposing different heads and costumes on them.

In 1972 Mego secured the licenses to create toys for both National Periodical Publications (DC Comics) and Marvel Comics. The popularity of this line of 8" dolls—dubbed "The World's Greatest Super Heroes"—created the standard action doll scale for the 1970s.

Mego began to purchase the license rights of motion pictures, television programs, and comic books, eventually producing doll lines for Planet of the Apes, Star Trek, and the Wizard of Oz. Mego also obtained licenses from Edgar Rice Burroughs for his creations, such as Tarzan.

Beginning in 1974 Mego released the Planet of the Apes dolls, the first such toys sold as film tie-ins. 1974 also saw the release of dolls from Star Trek: The Original Series, which was steadily gaining fandom in syndication. The Planet of the Apes and Star Trek dolls proved popular and inspired the rise of action doll series based on popular culture franchises.

During this period, Mego was known for the lavish parties the company threw at the annual New York American International Toy Fair. In 1975, Mego launched its Wizard of Oz film dolls with a gala whose special guests were every surviving member of the film's main cast. Mego's party at the Waldorf-Astoria with Sonny and Cher introducing their dolls drew a thousand people. Both dolls were formally unveiled on The Mike Douglas Show. The Cher doll was the number-1-selling doll in 1976, helping to make Mego the sixth-ranked American toy manufacturer, based on retail sales.

In 1976, Martin Abrams hashed out a deal with the Japanese toy manufacturer Takara to bring their popular lucite 3" fully articulated Microman figures to the United States under the name "Micronauts." David Abrams, meanwhile, rejected a deal to license toys for the upcoming motion picture Star Wars, reasoning that Mego would go bankrupt if they made toys of every "flash-in-the-pan" sci-fi B movie that came along. This decision seemed of little consequence to Mego at first, because the Micronauts figures initially sold well, earning the company more than $30 million at their peak. On the other hand, the Star Wars film was extremely popular and competitor Kenner Products sold substantial numbers of Star Wars action figures.

Following Star Wars' huge cultural impact, and Kenner's great success with its action figure line, Mego negotiated licenses for the manufacturing rights to a host of science fiction motion pictures and television shows, including Moonraker, Buck Rogers in the 25th Century, The Black Hole, and Star Trek: The Motion Picture. Although these lines of Mego dolls were of much higher quality than Kenner's 12" Star Wars figures, none were as successful. The widespread success of Kenner's Star Wars 3-3/4" toy line soon made the newer, smaller size the industry standard, shifting sales away from the 8" standard popularized by Mego.

In the late 1970s, Mego was earning about $100 million in sales. Around this time, Mego began shifting their focus toward electronic toys like the 2-XL toy robot and the Fabulous Fred hand-held game player, but sales were not commensurate with the company's investment, and Mego went deeply into debt. Other problems included a rat infestation in Mego's warehouse and a lawsuit from Kenner over illegal appropriation of trade secrets related to the manufacture of their stretch figures. In the fiscal years 1980 and 1981, Mego reported combined losses of $40 million. In fiscal year 1982, the company reported losses of between $18 and $20 million.

In February 1982 the remaining staff was let go and the Mego offices were closed. On June 14, 1982, Mego filed for Chapter 11 bankruptcy; the company officially went under in 1983.

In 1986, Martin Abrams co-founded Abrams Gentile Entertainment (AGE), in order to retain and manage Mego's licensing contracts, rights and deals. In October 1995 AGE attempted to reclaim the Mego trademark. In March 2002, they abandoned the effort.[20] In early 2009, Martin Abrams announced that AGE had reclaimed the rights to the name Mego; no specific future plans for Mego products have been disclosed to date.

Mego Corporation is headquartered in Great Neck, NY, with manufacturing facilities in China and Mexico. As of July 2018, Mego Corporation has announced they are producing a limited run of their classic style clothed action figures in their traditional 1/9 scale as well as some 1/5 figures to be announced at San Diego Comic Con on 7/20/2018.

Products history
Fighting Yank
A toy similar to GI Joe; so similar, in fact, that Hasbro was able to show that the toy's body had been copied directly from authentic GI Joe tooling. Hasbro threatened a lawsuit and Mego discontinued the product.

Broadway Joe Namath
An action doll based on New York Jets quarterback Joe Namath. The 1970s toyline included Broadway Joe in New York Jets football uniform, plus additional fashions sold separately.

Action Jackson
Main article: Action Jackson (toy)
One of Mego's first toys under Martin Adams was an original character, Action Jackson, meant to compete with Hasbro's popular G.I. Joe line. Heavily promoted on television commercials and in newspaper advertisements, the Action Jackson line included dolls, vehicles, and playsets. It was a big seller on its 1971 launch, but soon faded in popularity and was discontinued after 1974. The body design was reused for 8-inch licensed character action figures.

Dinah Mite
A fashion doll produced as a female counterpart to Action Jackson. The doll was not a success, but the body design was reused for 8-inch licensed female character action figures.

World's Greatest Super Heroes!
Beginning in 1972, Mego released the first comprehensive line of DC Comics and Marvel Comics superhero and villain dolls, coining the term "World's Greatest Super Heroes!" (WGSH) as an umbrella title for all the dolls released in this line. To start the line, Mego produced Batman, Robin, Aquaman, and Superman dolls. (For the South African market, a local radio play hero, Jet Jungle, was included in the series.) The earliest dolls were released in a solid box, but these boxes were often damaged by shoppers who wanted to see the figure inside. The design was quickly changed to a "window" style box. The WGSH line was offered from 1972 until 1983.

Fashion dolls
Mego marketed various fashion doll lines designed to compete with Mattel's popular Barbie line. The company's first attempt was the 1973 "Maddie Mod" line, which included an extensive wardrobe and Maddie's boyfriend "Richie," was not a success. Next, Mego created "Dinah-Mite," a poseable eight-inch (203 mm) scale Barbie-like doll with a boyfriend named Don. Other fashion dolls included "Beautiful Lainie," a 19" doll that danced back and forth from the hips; and Candi, a line that included "Coppertone Candi," a "tanning" doll co-branded with Coppertone sunscreen.

TV and movie dolls
The popularity of the 1974 releases of the Planet of the Apes and Star Trek: The Original Series lines led Mego to produce a variety of licensed figures based on films and TV shows, including The Flintstones, Happy Days, Laverne & Shirley, Our Gang, Starsky & Hutch, The Waltons, and Wizard of Oz.

1976 Nubia doll from the Wonder Woman series
Mego introduced a Lynda Carter Wonder Woman doll line in 1977. The first edition of the Wonder Woman dolls and accessories included:

Wonder Woman (factory-painted bustier top with cloth star-spangled bottoms, bracelets, golden lasso, tiara, and red boots), as well as a Diana Prince Navy Yeoman outfit, featuring black glasses and black high-heeled shoes
Nubia, Wonder Woman's super-foe
Queen Hippolyta, Wonder Woman's mother
Major Steve Trevor, Wonder Woman's best friend and boss
Mego added 121⁄2" figures from the Superman movie in 1978, which included Superman, Jor-El, Lex Luthor, and General Zod.

In the early 1980s Mego produced figures and vehicles for the popular TV shows CHiPs, Dallas, Dukes of Hazzard, and The Greatest American Hero. The Dukes of Hazzard figures sold well, but Mego failed with its CHiPs and Dallas dolls.

Comic Action Heroes!
Always thinking of ways to reduce costs of production, in 1975 Mego released a smaller plastic line of action toys called Comic Action Heroes! that had the costumes molded onto the figure (and later adopted by Star Wars and Super Powers lines), thus eliminating the extra cost of creating the suits. The line featured Batman, Robin, The Joker, and The Penguin, as well as other DC Comics characters. Later, in 1979, Mego re-released the line under the new name Pocket Super Heroes.

Celebrity dolls
In 1976, Mego launched a highly successful 12½-inch celebrity doll line. The first dolls were Sonny and Cher,[9][24] with famed fashion designer Bob Mackie designing an extensive wardrobe for Cher.[25][26] Farrah Fawcett, Jaclyn Smith, Diana Ross,[7] Suzanne Somers, Captain and Tennille, and Kiss celebrity dolls followed in 1977 and 1978.

Micronauts
Main article: Micronauts
From 1976 to 1980 Mego produced a licensed line of Takara's Microman figures under the name Micronauts. The 3-3/4" toy line's popularity led Marvel Comics to launch a Micronauts comic book in 1979, which ran until 1986.

Military dolls
In 1976, Mego began producing a small collection of World War II-themed military dolls marketed in France, Italy (under the Polistil name), Germany, Australia, and the United Kingdom under different names. Most of these products were branded under the "Lion Rock" name, Mego's manufacturing arm. These dolls were released in United States the early 1980s as "Johnny Action" or "Combat Man." Using the 6-inch (150 mm) format, they were produced after the 12-inch (300 mm) G.I. Joe dolls had lost their popularity and before the revival of the G.I. Joe line in 3-¾" format; they were also intended to compete with Spain's Madelman line of soldier dolls. The 6-inch (150 mm) combat line was not a success.

Eagle Force
Main article: Eagle Force
One of Mego's final large product lines was Eagle Force, a 2 3⁄4-inch-high (70 mm) die-cast action figure toy line co-designed by Paul Kirchner and marketed in 1981-1982. Produced during Ronald Reagan's first term as president, the Eagle Force toy line was marketed as a counter-terrorist task force, to send the message that the United States wasn't going to be "pushed around" anymore. The line was similar to Hasbro's G.I. Joe: A Real American Hero dolls.

"Mego Melt"
Several different (but not all) plastic dolls made by Mego have suffered from "Mego Melt" (also known as "Mego Molt"), a term coined by toy collectors to describe the material deteriorating over time. The plastic used for the doll's torso reacts with the rubberized plastic used for the arms and legs. The result is a melting of the torso at those joining points: shoulder, underarm, hips, and buttocks. Even when stored carefully, this melting often results in the costumes becoming stuck to the dolls. Excessive heat from storage in hot attics or garages exacerbates this problem. The dolls' hair and eyelashes are prone to similar deterioration when exposed to high temperatures.

Toys and games manufactured by Mego
Action dolls
Action Jackson (1971–1974)
CB McHaul line (1977) – figures and vehicles designed to cash in on the short-lived citizens band radio craze
Comic Action Heroes (1976–1978) – 3-3⁄4" action figures of DC Comics characters
Eagle Force line (1982) – included playset and vehicles
Elastic Superheroes line (1979–1980) – stretchable dolls designed to compete with the popular Kenner product Stretch Armstrong; includes Mego Elastic Donald Duck, Mego Elastic Batman, Mego Elastic Incredible Hulk, and Mego Elastic Plastic Man[5]
Fighting Yank (1973–1974) – discontinued by Mego after being sued by Hasbro as being too similar to G.I. Joe
Johnny Action/Combat Man (c. 1981–1982)
Legends (1975) – historical characters from the American West, Robin Hood, "Super Pirates," "Super Knights," and a medieval playset
Micronauts (1976–1980)
One Million B.C. (1976–1977) – included "Cave People" and dinosaurs
Pocket Super Heroes (1980–1982) – line of 3-3/4" DC Comics and Marvel Comics figures, vehicles, and playsets
Tarzan (1975) – 3" "Bendy" figure made of poseable, malleable plastic
World's Greatest Super Heroes! (1972–1983)
DC Comics characters Aquaman, Batgirl, Batman, Catwoman, Green Arrow, Isis, Joker, Mr. Mxyzptlk, Penguin, Riddler, Robin, Captain Marvel (for legal reasons labeled as "Shazam"), Supergirl, Superman, Tarzan,[33] Teen Titans (Speedy, Kid Flash, Aqualad, and Wonder Girl), and Wonder Woman, as well as a Batmobile that could seat two 8-inch dolls
Marvel Comics characters Captain America, Conan, Falcon, Green Goblin, Hulk, Human Torch, Invisible Girl, Iron Man, Lizard, Mr. Fantastic, Spider-Man, The Thing and Thor
American West series (1974) – included Sitting Bull, Davy Crockett, Wyatt Earp, Wild Bill Hickock and his horse Shadow, Cochise, Buffalo Bill, and a Dodge City playset
Mad Monster Series (1974–1975) – included Frankenstein, Dracula, the Wolfman, and the Mummy
Secret Identity line (1974) – exclusive to Montgomery Ward; included Bruce Wayne, Dick Grayson, Clark Kent, and Peter Parker
TV/movie dolls
The Black Hole (fall 1979) – 12" and 4" lines
Buck Rogers in the 25th Century (1979–1981) – 12" line and a series of 3.75" figures and scaled spaceships
CHiPs (1981–1982) – 3-3⁄4" figures
Dallas (1981)
Doctor Who (1977–1978) – released only in the United Kingdom in partnership with Denys Fisher; 9" dolls including the Fourth Doctor, Leela, K-9 (released in 1978 after the first six), the Giant Robot, a Cyberman, a Dalek, and a TARDIS
Dukes of Hazzard (1981–1982)
Flash Gordon (1978)
The Flintstones (1977)
Greatest American Hero (1982)
Happy Days (1977–1978) – included Fonzie, Richie Cunningham, Potsie, Ralph Malph, Fonzie's Garage playset and Fonzie's Motorcycle
King Kong (1977)
Laverne & Shirley (1978) – included Laverne, Shirley, Lenny, and Squiggy
Lynda Carter Wonder Woman doll line (1977–1979) – included Wonder Woman, Nubia, Queen Hippolyta, and Major Steve Trevor
Moonraker (1979)
Our Gang (1976–1977)
Planet of the Apes (1974–1977)
Star Trek: The Original Series (1974–1976) – 8" line included Captain Kirk, Mr. Spock, Dr. Leonard McCoy "Bones", Mr. Scott "Scottie", Lt. Uhura, the 9 Star Trek Aliens (a Klingon, a Neptunian, the Keeper, a Gorn, a Cheron, a Romulan, a Talos, an Andorian, and a Mugato), and playsets of the U.S.S. Enterprise, Star Trek: Mission To Gamma VI, as well as a standalone Star Trek Transporter
Star Trek: The Motion Picture (1979) – 3-3/4" line and 12" line
Star Trek Super Phaser II Target Game [34]
Starsky & Hutch (1976–1978)
Superman doll line (1978) – included Superman, Jor-El, Lex Luthor, and General Zod
The Waltons (1974–1976)
Wizard of Oz (1975)
Celebrity dolls
Captain and Tennille (1977)
Diana Ross (1977)
Farrah Fawcett (1977–1978)
Jaclyn Smith (c. 1977)
Kiss (1978)
Kristy McNichol (1978)
Muhammad Ali (1976–1977)
Sonny and Cher (1976–1978)
Suzanne Somers (c. 1977)
Fashion dolls
Candi (1979)
Dinah-Mite (1973–1975)
Lainie (1973) —19" doll
Maddie Mod (1973)
Electronic games and toys
2-XL (1978–1982) – toy robot [35]
Batman Command Console (1977) [36]
Fabulous Fred (1980) – handheld device with 10 games
game/digital watch combo (1980) – the Exterminator, Fireman Fireman, Flag Man, Toss-Up (US releases of Nintendo's game and watch games)
Mini-Vid (1979) – handheld electronic games like Break Free, Dodge City Gunfight, Sea Battle, and Spacewar
Pulsonic baseball (1980)
Star Trek tricorder (1976) – life-size
Games
Ball Buster (1975)
Magnadoodle (1978)
Mazeroni (1975)
Obsession (1978–1979)
See 'N Drive (1978)
Sixth Sense (1978–1979)
Other
Beanie Buddies (1978)
Bubble Yum Baby (1977) – doll that blew a chewing gum bubble; co-branded with Bubble Yum
Chills 'N Thrills stunt car game (1975)
Clown Around (1981)
Commander Zack Power and his Lightning Cycle (1975)
Dare Bros. toy glider (1975)
Doodlebugs (1978–1979) – wooden toy cars
Dune Machine (1980) – toy dune buggy
Evel Knievel bike accessories (1975)
Luv'n'Stuff (1975) – soft animal characters
Magnanimals (1978) – wooden toy animals, vehicles, and playsets, including some Disney characters
Poz 'N Play (1978)
Puppet Love (1978)
Speed Burners (1976/1977/1978) – diecast cars designed to compete with Matchbox and Hot Wheels
Woodies (1973) – wooden preschool toys

Description
The Mego Corporation was a toy company that was originally founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action dolls (including the long-running "World's Greatest Super Heroes" line), celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale dolls with interchangeable bodies became the industry standard.

In 1982 Mego filed for bankruptcy, and by 1983, the Mego Corporation ceased to exist; today, Mego dolls and playsets can be highly prized collectibles, with some fetching hundreds, or even in some cases, thousands of dollars (depending on rarity) in the collectibles market. In July 2018, the newly-reformed Mego Corporation announced they would be producing a limited run of their classic style clothed dolls in their traditional 1/9 scale, as well as some 1/5 figures sold exclusively through Target. These dolls, which include recreations of dolls released in the 1970s, began seeing release later in the year.

Mego was founded in 1954 by D. David Abrams and Madeline Abrams. The company thrived in the 1950s and early 1960s as an importer of dime store toys until the rising cost of newspaper advertising forced Mego to change its business model. In 1971, the Abrams' son Martin, a recent business school graduate, was named company president.

Under Martin Abrams' direction, the company shifted its production to dolls with interchangeable bodies. Generic bodies could be mass-produced and different dolls created by interposing different heads and costumes on them.

In 1972 Mego secured the licenses to create toys for both National Periodical Publications (DC Comics) and Marvel Comics. The popularity of this line of 8" dolls—dubbed "The World's Greatest Super Heroes"—created the standard action doll scale for the 1970s.

Mego began to purchase the license rights of motion pictures, television programs, and comic books, eventually producing doll lines for Planet of the Apes, Star Trek, and the Wizard of Oz. Mego also obtained licenses from Edgar Rice Burroughs for his creations, such as Tarzan.

Beginning in 1974 Mego released the Planet of the Apes dolls, the first such toys sold as film tie-ins. 1974 also saw the release of dolls from Star Trek: The Original Series, which was steadily gaining fandom in syndication. The Planet of the Apes and Star Trek dolls proved popular and inspired the rise of action doll series based on popular culture franchises.

During this period, Mego was known for the lavish parties the company threw at the annual New York American International Toy Fair. In 1975, Mego launched its Wizard of Oz film dolls with a gala whose special guests were every surviving member of the film's main cast. Mego's party at the Waldorf-Astoria with Sonny and Cher introducing their dolls drew a thousand people. Both dolls were formally unveiled on The Mike Douglas Show. The Cher doll was the number-1-selling doll in 1976, helping to make Mego the sixth-ranked American toy manufacturer, based on retail sales.

In 1976, Martin Abrams hashed out a deal with the Japanese toy manufacturer Takara to bring their popular lucite 3" fully articulated Microman figures to the United States under the name "Micronauts." David Abrams, meanwhile, rejected a deal to license toys for the upcoming motion picture Star Wars, reasoning that Mego would go bankrupt if they made toys of every "flash-in-the-pan" sci-fi B movie that came along. This decision seemed of little consequence to Mego at first, because the Micronauts figures initially sold well, earning the company more than $30 million at their peak. On the other hand, the Star Wars film was extremely popular and competitor Kenner Products sold substantial numbers of Star Wars action figures.

Following Star Wars' huge cultural impact, and Kenner's great success with its action figure line, Mego negotiated licenses for the manufacturing rights to a host of science fiction motion pictures and television shows, including Moonraker, Buck Rogers in the 25th Century, The Black Hole, and Star Trek: The Motion Picture. Although these lines of Mego dolls were of much higher quality than Kenner's 12" Star Wars figures, none were as successful. The widespread success of Kenner's Star Wars 3-3/4" toy line soon made the newer, smaller size the industry standard, shifting sales away from the 8" standard popularized by Mego.

In the late 1970s, Mego was earning about $100 million in sales. Around this time, Mego began shifting their focus toward electronic toys like the 2-XL toy robot and the Fabulous Fred hand-held game player, but sales were not commensurate with the company's investment, and Mego went deeply into debt. Other problems included a rat infestation in Mego's warehouse and a lawsuit from Kenner over illegal appropriation of trade secrets related to the manufacture of their stretch figures. In the fiscal years 1980 and 1981, Mego reported combined losses of $40 million. In fiscal year 1982, the company reported losses of between $18 and $20 million.

In February 1982 the remaining staff was let go and the Mego offices were closed. On June 14, 1982, Mego filed for Chapter 11 bankruptcy; the company officially went under in 1983.

In 1986, Martin Abrams co-founded Abrams Gentile Entertainment (AGE), in order to retain and manage Mego's licensing contracts, rights and deals. In October 1995 AGE attempted to reclaim the Mego trademark. In March 2002, they abandoned the effort.[20] In early 2009, Martin Abrams announced that AGE had reclaimed the rights to the name Mego; no specific future plans for Mego products have been disclosed to date.

Mego Corporation is headquartered in Great Neck, NY, with manufacturing facilities in China and Mexico. As of July 2018, Mego Corporation has announced they are producing a limited run of their classic style clothed action figures in their traditional 1/9 scale as well as some 1/5 figures to be announced at San Diego Comic Con on 7/20/2018.

Products history
Fighting Yank
A toy similar to GI Joe; so similar, in fact, that Hasbro was able to show that the toy's body had been copied directly from authentic GI Joe tooling. Hasbro threatened a lawsuit and Mego discontinued the product.

Broadway Joe Namath
An action doll based on New York Jets quarterback Joe Namath. The 1970s toyline included Broadway Joe in New York Jets football uniform, plus additional fashions sold separately.

Action Jackson
Main article: Action Jackson (toy)
One of Mego's first toys under Martin Adams was an original character, Action Jackson, meant to compete with Hasbro's popular G.I. Joe line. Heavily promoted on television commercials and in newspaper advertisements, the Action Jackson line included dolls, vehicles, and playsets. It was a big seller on its 1971 launch, but soon faded in popularity and was discontinued after 1974. The body design was reused for 8-inch licensed character action figures.

Dinah Mite
A fashion doll produced as a female counterpart to Action Jackson. The doll was not a success, but the body design was reused for 8-inch licensed female character action figures.

World's Greatest Super Heroes!
Beginning in 1972, Mego released the first comprehensive line of DC Comics and Marvel Comics superhero and villain dolls, coining the term "World's Greatest Super Heroes!" (WGSH) as an umbrella title for all the dolls released in this line. To start the line, Mego produced Batman, Robin, Aquaman, and Superman dolls. (For the South African market, a local radio play hero, Jet Jungle, was included in the series.) The earliest dolls were released in a solid box, but these boxes were often damaged by shoppers who wanted to see the figure inside. The design was quickly changed to a "window" style box. The WGSH line was offered from 1972 until 1983.

Fashion dolls
Mego marketed various fashion doll lines designed to compete with Mattel's popular Barbie line. The company's first attempt was the 1973 "Maddie Mod" line, which included an extensive wardrobe and Maddie's boyfriend "Richie," was not a success. Next, Mego created "Dinah-Mite," a poseable eight-inch (203 mm) scale Barbie-like doll with a boyfriend named Don. Other fashion dolls included "Beautiful Lainie," a 19" doll that danced back and forth from the hips; and Candi, a line that included "Coppertone Candi," a "tanning" doll co-branded with Coppertone sunscreen.

TV and movie dolls
The popularity of the 1974 releases of the Planet of the Apes and Star Trek: The Original Series lines led Mego to produce a variety of licensed figures based on films and TV shows, including The Flintstones, Happy Days, Laverne & Shirley, Our Gang, Starsky & Hutch, The Waltons, and Wizard of Oz.

1976 Nubia doll from the Wonder Woman series
Mego introduced a Lynda Carter Wonder Woman doll line in 1977. The first edition of the Wonder Woman dolls and accessories included:

Wonder Woman (factory-painted bustier top with cloth star-spangled bottoms, bracelets, golden lasso, tiara, and red boots), as well as a Diana Prince Navy Yeoman outfit, featuring black glasses and black high-heeled shoes
Nubia, Wonder Woman's super-foe
Queen Hippolyta, Wonder Woman's mother
Major Steve Trevor, Wonder Woman's best friend and boss
Mego added 121⁄2" figures from the Superman movie in 1978, which included Superman, Jor-El, Lex Luthor, and General Zod.

In the early 1980s Mego produced figures and vehicles for the popular TV shows CHiPs, Dallas, Dukes of Hazzard, and The Greatest American Hero. The Dukes of Hazzard figures sold well, but Mego failed with its CHiPs and Dallas dolls.

Comic Action Heroes!
Always thinking of ways to reduce costs of production, in 1975 Mego released a smaller plastic line of action toys called Comic Action Heroes! that had the costumes molded onto the figure (and later adopted by Star Wars and Super Powers lines), thus eliminating the extra cost of creating the suits. The line featured Batman, Robin, The Joker, and The Penguin, as well as other DC Comics characters. Later, in 1979, Mego re-released the line under the new name Pocket Super Heroes.

Celebrity dolls
In 1976, Mego launched a highly successful 12½-inch celebrity doll line. The first dolls were Sonny and Cher,[9][24] with famed fashion designer Bob Mackie designing an extensive wardrobe for Cher.[25][26] Farrah Fawcett, Jaclyn Smith, Diana Ross,[7] Suzanne Somers, Captain and Tennille, and Kiss celebrity dolls followed in 1977 and 1978.

Micronauts
Main article: Micronauts
From 1976 to 1980 Mego produced a licensed line of Takara's Microman figures under the name Micronauts. The 3-3/4" toy line's popularity led Marvel Comics to launch a Micronauts comic book in 1979, which ran until 1986.

Military dolls
In 1976, Mego began producing a small collection of World War II-themed military dolls marketed in France, Italy (under the Polistil name), Germany, Australia, and the United Kingdom under different names. Most of these products were branded under the "Lion Rock" name, Mego's manufacturing arm. These dolls were released in United States the early 1980s as "Johnny Action" or "Combat Man." Using the 6-inch (150 mm) format, they were produced after the 12-inch (300 mm) G.I. Joe dolls had lost their popularity and before the revival of the G.I. Joe line in 3-¾" format; they were also intended to compete with Spain's Madelman line of soldier dolls. The 6-inch (150 mm) combat line was not a success.

Eagle Force
Main article: Eagle Force
One of Mego's final large product lines was Eagle Force, a 2 3⁄4-inch-high (70 mm) die-cast action figure toy line co-designed by Paul Kirchner and marketed in 1981-1982. Produced during Ronald Reagan's first term as president, the Eagle Force toy line was marketed as a counter-terrorist task force, to send the message that the United States wasn't going to be "pushed around" anymore. The line was similar to Hasbro's G.I. Joe: A Real American Hero dolls.

"Mego Melt"
Several different (but not all) plastic dolls made by Mego have suffered from "Mego Melt" (also known as "Mego Molt"), a term coined by toy collectors to describe the material deteriorating over time. The plastic used for the doll's torso reacts with the rubberized plastic used for the arms and legs. The result is a melting of the torso at those joining points: shoulder, underarm, hips, and buttocks. Even when stored carefully, this melting often results in the costumes becoming stuck to the dolls. Excessive heat from storage in hot attics or garages exacerbates this problem. The dolls' hair and eyelashes are prone to similar deterioration when exposed to high temperatures.

Toys and games manufactured by Mego
Action dolls
Action Jackson (1971–1974)
CB McHaul line (1977) – figures and vehicles designed to cash in on the short-lived citizens band radio craze
Comic Action Heroes (1976–1978) – 3-3⁄4" action figures of DC Comics characters
Eagle Force line (1982) – included playset and vehicles
Elastic Superheroes line (1979–1980) – stretchable dolls designed to compete with the popular Kenner product Stretch Armstrong; includes Mego Elastic Donald Duck, Mego Elastic Batman, Mego Elastic Incredible Hulk, and Mego Elastic Plastic Man[5]
Fighting Yank (1973–1974) – discontinued by Mego after being sued by Hasbro as being too similar to G.I. Joe
Johnny Action/Combat Man (c. 1981–1982)
Legends (1975) – historical characters from the American West, Robin Hood, "Super Pirates," "Super Knights," and a medieval playset
Micronauts (1976–1980)
One Million B.C. (1976–1977) – included "Cave People" and dinosaurs
Pocket Super Heroes (1980–1982) – line of 3-3/4" DC Comics and Marvel Comics figures, vehicles, and playsets
Tarzan (1975) – 3" "Bendy" figure made of poseable, malleable plastic
World's Greatest Super Heroes! (1972–1983)
DC Comics characters Aquaman, Batgirl, Batman, Catwoman, Green Arrow, Isis, Joker, Mr. Mxyzptlk, Penguin, Riddler, Robin, Captain Marvel (for legal reasons labeled as "Shazam"), Supergirl, Superman, Tarzan,[33] Teen Titans (Speedy, Kid Flash, Aqualad, and Wonder Girl), and Wonder Woman, as well as a Batmobile that could seat two 8-inch dolls
Marvel Comics characters Captain America, Conan, Falcon, Green Goblin, Hulk, Human Torch, Invisible Girl, Iron Man, Lizard, Mr. Fantastic, Spider-Man, The Thing and Thor
American West series (1974) – included Sitting Bull, Davy Crockett, Wyatt Earp, Wild Bill Hickock and his horse Shadow, Cochise, Buffalo Bill, and a Dodge City playset
Mad Monster Series (1974–1975) – included Frankenstein, Dracula, the Wolfman, and the Mummy
Secret Identity line (1974) – exclusive to Montgomery Ward; included Bruce Wayne, Dick Grayson, Clark Kent, and Peter Parker
TV/movie dolls
The Black Hole (fall 1979) – 12" and 4" lines
Buck Rogers in the 25th Century (1979–1981) – 12" line and a series of 3.75" figures and scaled spaceships
CHiPs (1981–1982) – 3-3⁄4" figures
Dallas (1981)
Doctor Who (1977–1978) – released only in the United Kingdom in partnership with Denys Fisher; 9" dolls including the Fourth Doctor, Leela, K-9 (released in 1978 after the first six), the Giant Robot, a Cyberman, a Dalek, and a TARDIS
Dukes of Hazzard (1981–1982)
Flash Gordon (1978)
The Flintstones (1977)
Greatest American Hero (1982)
Happy Days (1977–1978) – included Fonzie, Richie Cunningham, Potsie, Ralph Malph, Fonzie's Garage playset and Fonzie's Motorcycle
King Kong (1977)
Laverne & Shirley (1978) – included Laverne, Shirley, Lenny, and Squiggy
Lynda Carter Wonder Woman doll line (1977–1979) – included Wonder Woman, Nubia, Queen Hippolyta, and Major Steve Trevor
Moonraker (1979)
Our Gang (1976–1977)
Planet of the Apes (1974–1977)
Star Trek: The Original Series (1974–1976) – 8" line included Captain Kirk, Mr. Spock, Dr. Leonard McCoy "Bones", Mr. Scott "Scottie", Lt. Uhura, the 9 Star Trek Aliens (a Klingon, a Neptunian, the Keeper, a Gorn, a Cheron, a Romulan, a Talos, an Andorian, and a Mugato), and playsets of the U.S.S. Enterprise, Star Trek: Mission To Gamma VI, as well as a standalone Star Trek Transporter
Star Trek: The Motion Picture (1979) – 3-3/4" line and 12" line
Star Trek Super Phaser II Target Game [34]
Starsky & Hutch (1976–1978)
Superman doll line (1978) – included Superman, Jor-El, Lex Luthor, and General Zod
The Waltons (1974–1976)
Wizard of Oz (1975)
Celebrity dolls
Captain and Tennille (1977)
Diana Ross (1977)
Farrah Fawcett (1977–1978)
Jaclyn Smith (c. 1977)
Kiss (1978)
Kristy McNichol (1978)
Muhammad Ali (1976–1977)
Sonny and Cher (1976–1978)
Suzanne Somers (c. 1977)
Fashion dolls
Candi (1979)
Dinah-Mite (1973–1975)
Lainie (1973) —19" doll
Maddie Mod (1973)
Electronic games and toys
2-XL (1978–1982) – toy robot [35]
Batman Command Console (1977) [36]
Fabulous Fred (1980) – handheld device with 10 games
game/digital watch combo (1980) – the Exterminator, Fireman Fireman, Flag Man, Toss-Up (US releases of Nintendo's game and watch games)
Mini-Vid (1979) – handheld electronic games like Break Free, Dodge City Gunfight, Sea Battle, and Spacewar
Pulsonic baseball (1980)
Star Trek tricorder (1976) – life-size
Games
Ball Buster (1975)
Magnadoodle (1978)
Mazeroni (1975)
Obsession (1978–1979)
See 'N Drive (1978)
Sixth Sense (1978–1979)
Other
Beanie Buddies (1978)
Bubble Yum Baby (1977) – doll that blew a chewing gum bubble; co-branded with Bubble Yum
Chills 'N Thrills stunt car game (1975)
Clown Around (1981)
Commander Zack Power and his Lightning Cycle (1975)
Dare Bros. toy glider (1975)
Doodlebugs (1978–1979) – wooden toy cars
Dune Machine (1980) – toy dune buggy
Evel Knievel bike accessories (1975)
Luv'n'Stuff (1975) – soft animal characters
Magnanimals (1978) – wooden toy animals, vehicles, and playsets, including some Disney characters
Poz 'N Play (1978)
Puppet Love (1978)
Speed Burners (1976/1977/1978) – diecast cars designed to compete with Matchbox and Hot Wheels
Woodies (1973) – wooden preschool toys