HOME | DD

michaelspitz — 3F : Fresh Fast Food

Published: 2010-07-04 02:41:33 +0000 UTC; Views: 2742; Favourites: 23; Downloads: 0
Redirect to original
Description Logo designed for a quick stop sandwich stop in Vladivostok, RU.
Related content
Comments: 24

spaikdesign [2010-09-05 11:35:07 +0000 UTC]

makes me hungry great work

👍: 0 ⏩: 1

michaelspitz In reply to spaikdesign [2010-09-05 16:45:18 +0000 UTC]

Cheers! Thanks a lot!

👍: 0 ⏩: 0

DougFromFinance [2010-07-07 14:48:22 +0000 UTC]

Haha, dude, this is great. My only hang-up is I feel like fresh fast food should be centered with the graphic or extend the entire width of the graphic.

👍: 0 ⏩: 1

michaelspitz In reply to DougFromFinance [2010-07-07 16:22:19 +0000 UTC]

Ha! Cheers! I actually proposed the same lockup you're talking about...but this is just one of those cases where it was clients choice

👍: 0 ⏩: 1

DougFromFinance In reply to michaelspitz [2010-07-07 16:29:22 +0000 UTC]

Yeah, I saw that after I posted my comment reading through the other comments, I'm such a noob Looks great though.

👍: 0 ⏩: 1

michaelspitz In reply to DougFromFinance [2010-07-08 03:45:52 +0000 UTC]

Ha! Thanks again!

👍: 0 ⏩: 0

TheRyanFord [2010-07-05 21:43:41 +0000 UTC]

How does it work in B&W?

👍: 0 ⏩: 1

michaelspitz In reply to TheRyanFord [2010-07-05 22:44:59 +0000 UTC]

Primarily in halftone... HERE > [link] & [link]


We've got flat versions as well, but those are mostly for small scale packaging.

👍: 0 ⏩: 1

TheRyanFord In reply to michaelspitz [2010-07-06 17:28:17 +0000 UTC]

I'm certain this could have been produced in a more graphic/solid shape format and still felt sandwichey. :-\

👍: 0 ⏩: 1

michaelspitz In reply to TheRyanFord [2010-07-06 20:02:28 +0000 UTC]

Well the clients happy, and we went through a variety if format changes along the way... When it comes down to it, I think this is in fact exactly what they were looking for...and indeed the halftone versions were directly requested.

I do think the idea along with the execution is fairly solid...but as always, you know I appreciate the feedback

If you're interrested, you can check out one of the alternate proposals here > [link]

👍: 0 ⏩: 1

TheRyanFord In reply to michaelspitz [2010-07-07 06:21:32 +0000 UTC]

It's of course very important to make the client happy.
You know me, I like my logos made out of solid shapes. They're just more versatile that way.

👍: 0 ⏩: 1

michaelspitz In reply to TheRyanFord [2010-07-07 16:18:05 +0000 UTC]

Indeed Obviously I tend to agree with you. In this case I think it'll work for them. But it's quite very true that versatility in a single mark is always ideal...

👍: 0 ⏩: 0

Antelope2 [2010-07-04 12:44:36 +0000 UTC]

very AWSOME.

👍: 0 ⏩: 1

michaelspitz In reply to Antelope2 [2010-07-04 15:30:05 +0000 UTC]

Cheers! Thanks very much!

👍: 0 ⏩: 0

Holmess [2010-07-04 10:31:49 +0000 UTC]

Looks nice. That sandwiches makes a F letter right?

👍: 0 ⏩: 1

michaelspitz In reply to Holmess [2010-07-04 15:31:43 +0000 UTC]

Thanks a lot! In fact sandwiches actually form both the '3' and 'F' > (3F)

👍: 0 ⏩: 1

Holmess In reply to michaelspitz [2010-07-04 21:30:00 +0000 UTC]

Oh, i see... Anyway it's difficult to decode the sign .

👍: 0 ⏩: 1

michaelspitz In reply to Holmess [2010-07-04 21:47:07 +0000 UTC]

Roger that

👍: 0 ⏩: 0

muzski [2010-07-04 09:23:58 +0000 UTC]

Great logo. Just a thought, I would have shadows on the indentations on your rolls. Just me.

👍: 0 ⏩: 1

michaelspitz In reply to muzski [2010-07-04 15:44:45 +0000 UTC]

Thanks a bunch! For the branding/printing applications, I designed a 3 color halftone version, as well as a flat color version, with B/W translations to match. While this version was designed for the full color sign-front, I honestly tried to limit the details and additional shades, so as to associate clearly with its re-ducted counterparts, and still infuse some added dimension. Shadows on the rolls are a nice thought...but I figure if they're not to increase the clarity of the read, I'd typically assume keep to a simple as possible. Definitely appreciate the thought though!

👍: 0 ⏩: 1

muzski In reply to michaelspitz [2010-07-04 15:56:23 +0000 UTC]

No probs. I noticed that you used subtle brown-toned shadowing on the bottom ends of the rolls, and I thought you could have carried that style throughout your design. I understand where you are coming from... keep it simplistic. It is a logo, not a painting of course. Best of luck with your future designyness!

👍: 0 ⏩: 1

michaelspitz In reply to muzski [2010-07-04 16:39:27 +0000 UTC]

Cheers! Thanks again!

👍: 0 ⏩: 0

Marquesa [2010-07-04 02:45:58 +0000 UTC]

love it

👍: 0 ⏩: 1

michaelspitz In reply to Marquesa [2010-07-04 02:49:05 +0000 UTC]

Thanks a lot!

👍: 0 ⏩: 0