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omarhamdy — Ice Trane
Published: 2009-05-19 14:43:51 +0000 UTC; Views: 15178; Favourites: 69; Downloads: 67
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Description
Creative and copy writing: meArt work: me
Client: Trane
Agency: Media Marquee
Related content
Comments: 53
Here you spread a fact:
"it's not supposed to look at logo for more than 5 seconds just to know the brand"!
Then what would be the case if the logo grabbed the watcher's attention, or on the other hand, the way it was placed within the design was visually attractive, at least comfortable for the eye. Is it still "not supposed to look at logo for more than 5 seconds"?!
Regarding your visual, as soon as I watched it I was like "WTH! those visual colours freak my eyes out!" and yeah, I got that it's an Ad for TRANE.
Talk over the colours issue with someone else.
Look at the AC on the front and see how it's aligned with the cone! which means that the cone has no thickness!! lol
The cone's edge has a kinda long shadow below like it's a cap or something.
For me, there's something wrong with the whole composition.
Regarding the copy, "ente3ash el saif"
you define "ente3ash el saif"!
I think it ain't barely related to the coldness or the cooling effect of an AC. Maybe "ente3ash el saif" indicates an activity on the beach with water everywhere around. "ente3ash el saif" does include SUN actually lol
Yeah, we all enjoy eating ice cream in summer xD, but "ente3ash el saif" actually is not about eating ice cream.
The client approval doesn't judge whether the ART is good or not.
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Let me clarify something maybe you got it,
using "IceTrane" expression here isn't a logo, It's selling line or tag line, So the purpose of selling line to introduce my idea, as well as we know we've to put the logo regarding to it's CI which i did in the button and it's clear enough, My visual and colors freak your eyes.. Oh that's a benefit for me LOL ..we called it catchy man
oh.. look it's kinda aligned, maybe the thickness of cone is thin only here or the AC break i piece behind the front edge !
talking about the edge shadow below .. that's mean u didn't eat ice cream kimo cono for a long time [link]
and talk on perspective with someone else ever !
about "ent3ash el Saif" so ent3ash here refer to the AC not to the Ice Cream as well i advertise for AC not Ice Cream,
and "ent3ash" here can't be with any activity in the heat of summer coz if we do activities in heat we gonna sweat !! eeww !
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ezzay el red beta3 "TRANE" 3al background el blue keda!!
bosselha keda for like 10 seconds (I don't recommend that anyone does)
za3'lala a5er 7aga lol
regarding el cone, 7asso wara2a or so
something wrong with the shading
el visual in general ma7assesneesh be ay ent3ash
el idea
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regarding for what u said,
First:
it's not supposed to look at logo for more than 5 seconds just to know the brand, and the blue and red are compatible but in some levels.
Second:
The cone has one light source, look "Andrew Lomees's" book , introduction for object lighting [link]
i have a soft copy and can lend it to you.
Third:
about the concept, this is combination between the product and object refer to the cold or ice, so i see it ok plus the client also has agreed and take it.
Fourth: Look at your work [link]
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good concept, nice graphic resolution
i dont need to understand ur language
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thanks my dear , Here is the translation
live the summer revival..
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, u have to traduce all ur arts
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nice idea! but the only thing i dnt like in the visuals...is reflection of cone!
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hey hope u dnt mind bro! 
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no it's okay.. i see it right, and you see it right too
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are you the idea creator man ?
anyways its a very cool concept
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aw aaw ma3reftaksh ana kda
thanks ya tata
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walahi enta agmal
3amel eh ya kbear ? , wa7eshny
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100 100 al7amd lellah ...
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