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This Photo & information is from: www.autocar.co.uk/

DeSoto: Model K (1928)©Stellantis

Created by Chrysler in 1928, DeSoto put its rivals on notice when it released its first car, the Model K, for the 1929 model year. It sold 81,065 units of the model during its first 12 months on the market, a record that remained unbroken for several decades. The Model K was cheaper than a comparable Chrysler, fitted with a six-cylinder engine, and offered in a number of body styles, including a roadster. It was the right car at the right time, and the future looked bright for Chrysler’s mainstream brand.

So what happened to DeSoto? DeSoto’s early success quickly faded. Chrysler also purchased Dodge in 1928 and the two new additions often overlapped; both were positioned below Chrysler as mass-market brands. Its evolution followed the rest of the Chrysler portfolio’s, so it received the Firedome V8 with hemispherical combustion chambers in 1952 and the Forward Look design language in 1955. Sales collapsed in 1958, partly due to the same recession that helped end Edsel, and Chrysler announced plans to close DeSoto in 1960.

Description
This Photo & information is from: www.autocar.co.uk/

DeSoto: Model K (1928)©Stellantis

Created by Chrysler in 1928, DeSoto put its rivals on notice when it released its first car, the Model K, for the 1929 model year. It sold 81,065 units of the model during its first 12 months on the market, a record that remained unbroken for several decades. The Model K was cheaper than a comparable Chrysler, fitted with a six-cylinder engine, and offered in a number of body styles, including a roadster. It was the right car at the right time, and the future looked bright for Chrysler’s mainstream brand.

So what happened to DeSoto? DeSoto’s early success quickly faded. Chrysler also purchased Dodge in 1928 and the two new additions often overlapped; both were positioned below Chrysler as mass-market brands. Its evolution followed the rest of the Chrysler portfolio’s, so it received the Firedome V8 with hemispherical combustion chambers in 1952 and the Forward Look design language in 1955. Sales collapsed in 1958, partly due to the same recession that helped end Edsel, and Chrysler announced plans to close DeSoto in 1960.