skeddles In reply to Gentleman-Chimaera [2016-06-19 23:42:28 +0000 UTC]
Not sure if this is the best source, there are plenty of articles, but it gets the idea across www.theguardian.com/fashion/20…
tl;dr marketing company determined this to be the most offputting color. recently has been applied to cigarette packs to dissuade people from buying them. It's the middle brown color in the tree.
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