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Description
In 1927, William Lyons, co-founder of the Swallow Sidecar Company, saw the commercial potential of producing a re-bodied Austin 7. Buying a chassis from dealer Parkers of Bolton Lyons commissioned Swallow's talented employee, coachbuilder Cyril Holland, to produce a distinctive open tourer: the Austin Seven Swallow. Holland, who joined Swallow in late 1926, had served his apprenticeship with Lanchester and would become chief body engineer. The height of saloon car fashion of the day was to have the back of the body fully rounded, this was called "dome" shaped.

With its bright two-tone colour scheme and a style befitting more expensive cars of the time, together with its low cost (£175), the Swallow proved popular and was followed in 1928 by a saloon version: the Austin Seven Swallow Saloon.

Approximately 3,500 bodies of various styles were produced up until 1932, when Lyons started making complete cars under the SS brand.

Such was the demand for the Austin Seven Swallows that Lyons was forced to move in 1928 from Blackpool to new premises in Coventry. It was, in part, the success of the Swallows that laid the foundations of what was to become, by 1945, Jaguar Cars.

Description
In 1927, William Lyons, co-founder of the Swallow Sidecar Company, saw the commercial potential of producing a re-bodied Austin 7. Buying a chassis from dealer Parkers of Bolton Lyons commissioned Swallow's talented employee, coachbuilder Cyril Holland, to produce a distinctive open tourer: the Austin Seven Swallow. Holland, who joined Swallow in late 1926, had served his apprenticeship with Lanchester and would become chief body engineer. The height of saloon car fashion of the day was to have the back of the body fully rounded, this was called "dome" shaped.

With its bright two-tone colour scheme and a style befitting more expensive cars of the time, together with its low cost (£175), the Swallow proved popular and was followed in 1928 by a saloon version: the Austin Seven Swallow Saloon.

Approximately 3,500 bodies of various styles were produced up until 1932, when Lyons started making complete cars under the SS brand.

Such was the demand for the Austin Seven Swallows that Lyons was forced to move in 1928 from Blackpool to new premises in Coventry. It was, in part, the success of the Swallows that laid the foundations of what was to become, by 1945, Jaguar Cars.