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Description
For you to get this, I have to explain in as much detail as possible, so please read the following before really looking at the images.

Step 1 in this assignment was to find a naturally occuring object (basically something from nature). I chose a leaf due to its inconspicuous details and interesting linear structures.

Step 2 was to create a linear grid system based upon the object. I simplified the leaf down to its most basic structure and manipulated the placement on the page to determine the best possible way to communicate that this was, in fact, a leaf.

Step 3 was to take this linear grid system and imply it's structure using type and WITHOUT lines. The type, through variations in weight, leading, and tracking, had to define the lines as well as their hierarchy. Notice that theres a bigger difference where that large center line is than in the rest of the composition.

Step 4 was to take this linear grid system and imply the lines through use of photographs of the original object. I scanned the leaf in at 1200 dpi to get some fine details, and altered the color in order to promote the idea that leaves are part of trees, which produce fruit (its a fruity color).

Step 5 was to take this photographic layout and add type, as if this were an actual poster promoting the object in some manner. We had to introduce a headline, subheads, and some body copy. I used Palatino because its a very natural typeface with interesting counters and serifs.

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I've layed these steps out in a step-by-step process so you can follow along and appreciate the 8 weeks of work I've put into this. Frankly, after 8 weeks of looking at it I've almost become soured to the whole thing.

Description
For you to get this, I have to explain in as much detail as possible, so please read the following before really looking at the images.

Step 1 in this assignment was to find a naturally occuring object (basically something from nature). I chose a leaf due to its inconspicuous details and interesting linear structures.

Step 2 was to create a linear grid system based upon the object. I simplified the leaf down to its most basic structure and manipulated the placement on the page to determine the best possible way to communicate that this was, in fact, a leaf.

Step 3 was to take this linear grid system and imply it's structure using type and WITHOUT lines. The type, through variations in weight, leading, and tracking, had to define the lines as well as their hierarchy. Notice that theres a bigger difference where that large center line is than in the rest of the composition.

Step 4 was to take this linear grid system and imply the lines through use of photographs of the original object. I scanned the leaf in at 1200 dpi to get some fine details, and altered the color in order to promote the idea that leaves are part of trees, which produce fruit (its a fruity color).

Step 5 was to take this photographic layout and add type, as if this were an actual poster promoting the object in some manner. We had to introduce a headline, subheads, and some body copy. I used Palatino because its a very natural typeface with interesting counters and serifs.

---------

I've layed these steps out in a step-by-step process so you can follow along and appreciate the 8 weeks of work I've put into this. Frankly, after 8 weeks of looking at it I've almost become soured to the whole thing.