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Description
An assignment for advertising class to design a mag and billboard ad with any product of our choice. i chose Yogen Fruz.

concept
The products, which are advertised are the “Mix it“ and the “Top it“ frozen yogurts. Yogen Fruz aims in branding itself as a healthy-choice lifestyle product, therefore the main concept of this ad focuses on that aim itself.

In these advertisements, which have “Live Healthy” as the copy line, the concept is basically to use one of the main elements of Yogen Fruzs’ frozen yogurt, which are fresh fruits to symbolize how healthy are the two types of frozen yogurts. The idea is to surround the product with a number of fruits (such as peach, pineapple, kiwi, and etc), which are usually used to make the “Mix it“ frozen yogurt or as toppings on the “Top it“ frozen yogurt. However to create a more interesting ad, instead of just surrounding the frozen yogurts with fruits, the products are connected with the fruits by the fruits’ vines.

this artwork was also displayed in yogen fruz facebook page. A huge thanks to Kevin Englisch and Yogen Fruz. XD

logo & product (c) Yogen Fruz
do not copy or use this artwork for any personal nor commercial use.

Description
An assignment for advertising class to design a mag and billboard ad with any product of our choice. i chose Yogen Fruz.

concept
The products, which are advertised are the “Mix it“ and the “Top it“ frozen yogurts. Yogen Fruz aims in branding itself as a healthy-choice lifestyle product, therefore the main concept of this ad focuses on that aim itself.

In these advertisements, which have “Live Healthy” as the copy line, the concept is basically to use one of the main elements of Yogen Fruzs’ frozen yogurt, which are fresh fruits to symbolize how healthy are the two types of frozen yogurts. The idea is to surround the product with a number of fruits (such as peach, pineapple, kiwi, and etc), which are usually used to make the “Mix it“ frozen yogurt or as toppings on the “Top it“ frozen yogurt. However to create a more interesting ad, instead of just surrounding the frozen yogurts with fruits, the products are connected with the fruits by the fruits’ vines.

this artwork was also displayed in yogen fruz facebook page. A huge thanks to Kevin Englisch and Yogen Fruz. XD

logo & product (c) Yogen Fruz
do not copy or use this artwork for any personal nor commercial use.