Description
Remember this mock back in the TVLF days? Basically, I stuffed all the Sky TV channels into the same rounded squares into that of Sky One 's. This is an extension of the idea.
This ident was used before their hourly newscasts. Unlike its globe-based predecessor , they decided to put their emphasis on their acclaimed news people instead. Complete with a bokeh effect and rippling squares at the centre, this idea predated BBC News' take well before a decade. It would be controversial though, as some panned the loss of authority for the mundane, 'everyday' montage.