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Description
Part of an upcoming rebrand project I'm working on, this was inspired by the Coyotes recent Throwback Night in which they brought back their original Kachina inspired uniform. Once thought of as an ugly-as-sin design, it made for a refreshing change from the Coyotes current, blander regular duds and now it's popular enough for fans and players to want it brought back full time. Funny what nostalgia can do.

Much like my Ducks logo before, the main idea behind this was kind of a fusing of eras. The sharp, angular design has its roots in the original Coyotes branding with its Kachina elements, while the colour scheme and other design elements have been retained from the current Coyotes logo.

I've tackled the Coyotes once before , but one of the key things missing from my take then was the overarching theme of triangles present in the logo. The original logo was very angular, and the team's current logo is also oriented in a triangular shape in addition to incorporating them into the design. Another element I lost on my original take was the row of four triangles present in both logos, a subtle nod to the Four Peaks landmark in Arizona, also an element shared with MLB's Arizona Diamondbacks.

Description
Part of an upcoming rebrand project I'm working on, this was inspired by the Coyotes recent Throwback Night in which they brought back their original Kachina inspired uniform. Once thought of as an ugly-as-sin design, it made for a refreshing change from the Coyotes current, blander regular duds and now it's popular enough for fans and players to want it brought back full time. Funny what nostalgia can do.

Much like my Ducks logo before, the main idea behind this was kind of a fusing of eras. The sharp, angular design has its roots in the original Coyotes branding with its Kachina elements, while the colour scheme and other design elements have been retained from the current Coyotes logo.

I've tackled the Coyotes once before , but one of the key things missing from my take then was the overarching theme of triangles present in the logo. The original logo was very angular, and the team's current logo is also oriented in a triangular shape in addition to incorporating them into the design. Another element I lost on my original take was the row of four triangles present in both logos, a subtle nod to the Four Peaks landmark in Arizona, also an element shared with MLB's Arizona Diamondbacks.