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akocpinoy — Tooth Avenue 'Wolf'
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Published: 2010-08-09 05:31:45 +0000 UTC; Views: 1227; Favourites: 7; Downloads: 37
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Description
A bright smile takes the fear away, doesn't it?
This ad went through a lot of art directions. Here's the link to the first version [link]
All of that is made of ordinary molding clay. I did all of the characters. (I dunno how to use polymer clay). Friends and officemates did the props
Would be posting the other ads of this campaign someday soon.-DeeHere's a look at how this version came about [link]
Client: Tooth Avenue
Agency: DM9 JaymeSyfu Manila
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon
Art Director / Copywriter / Illustration : Dee Taar
Illustrators: Myke Motus, Jeff Quintana, Paul De Vera, Apol Sta. Maria, Pinoy Reyes
Photographer: Ruben dela Cruz
Final Artwork: Allan Montayre
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Comments: 4
this is really good.
I also like it better than the first version, especially because I think the teeth are too bright in the first one.
In this one it looks like the light on ht e kids faces comes from the teeth, which was a great idea.
Through the clay it gets its own unique style.
To do all the figures must have taken you a while...
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thank you
yes, it did take awhile to finish this project. to put all the hours altogether would have been just a week to do the figures, but doing them in between work and a bit of rest, it consumed time. if i didn't have help from other people, i would still be doing the props until now 
👍: 0 ⏩: 0