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Description
Well some new work ... about time too ...

Let's start from the left... the first image is an ad I created to try and give the company a very modern and classy feel to it so that it could compete with other top level bespoke furniture companies. It's also a more generic setting the mood advert. I was then told that they have warehouses and this ad was now going to appear in a mag that advertises wholesale trade... so they wanted to emphasize the fact the sell wholesale hides etc. The next three are based around that principle. The 2nd one in from the left is using that but also trying to show them a more corporate style rather then be too in your face trade so that it maintains a bit of class and quality. The 3rd I was trying to incorporate the trade feel to the sexy sleek ad, I think iorks but it does lose the clarity and crispness of the first ad... at least the elements of the logo are still used which I think gives it a solid identifiable feel. The 4th ... well that was just a let's suck it and see as I was also asked to design one ad using most of their images... anyway hope you like them, sure there'll be a few more iterations before going to finals.

Description
Well some new work ... about time too ...

Let's start from the left... the first image is an ad I created to try and give the company a very modern and classy feel to it so that it could compete with other top level bespoke furniture companies. It's also a more generic setting the mood advert. I was then told that they have warehouses and this ad was now going to appear in a mag that advertises wholesale trade... so they wanted to emphasize the fact the sell wholesale hides etc. The next three are based around that principle. The 2nd one in from the left is using that but also trying to show them a more corporate style rather then be too in your face trade so that it maintains a bit of class and quality. The 3rd I was trying to incorporate the trade feel to the sexy sleek ad, I think iorks but it does lose the clarity and crispness of the first ad... at least the elements of the logo are still used which I think gives it a solid identifiable feel. The 4th ... well that was just a let's suck it and see as I was also asked to design one ad using most of their images... anyway hope you like them, sure there'll be a few more iterations before going to finals.