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Miamoto — Chon-Ji
Published: 2008-11-16 04:09:41 +0000 UTC; Views: 14118; Favourites: 101; Downloads: 912
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Description
CHON-JIA logo for a Taekwondo school; the task was to redo and modernize the old logo shown above in the upper right corner. After considering many options and going through with most of them before deciding against them, this is the final result. I'd love to hear any input.
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Comments: 43
Love it, the negative space works really well in your design, Typeface was the right choice and im glad you omitted the asian symbol. those are so cliche for martial arts schools.
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Gorgeous. Im impressed.
I'm on my third dan and would be willing to bet I've done that first form over a thousand times teaching and training.
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i love it man.. but i feel slightly off centred with the vertical position of the type in the logo.
maybe that's just me, but yeah the pictogram looks sweet
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although it's better then the original one of course, I don't see any real improvement. It's still only a picture, no graphic shortcut at all, no idea, no strong visual concept... it could be coloured photo, and the difference wouldn't be too big. amount of details is in heavy disproportion compare to the circle and typo. Also the typo part isn't really well combined with the circle part, it looks like two separate things. The way how C and h touches each other is annoying, this is ok in text, but not in logotype.
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Yeah, I agree with much of what you said. The detail is definitely imbalanced, but I did want to keep the typo simple... I'm also not really sure how you would create a strong visual concept with something like this. I'd love to improve; how would I be able to rework this to address the things you mentioned?
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sorry for the late reply. well, that's a tough question of course. I can't tell what to do exactelly, because that's your work and i'd have to spend a lot of time experimenting with this specific logo. but generally, you'd need to make the symbol much more simple, find a shortcut for it, and execution which would give it more simple and graphical look, which would work better with the typo.
basically the way I do it is that I start with typo / or symbol, find some kind of more or less geometrical execution which gives it style and simlicity, and then do the rest (typo or symbol) in the same fashion. if you don't want to create your own typo, then I would start with finding a font you like, and then trying to create the symbol in similar way as how is the font done. which means for example using the same angles, proportions, shapes, boldness and so in. sometimes you find out that it is easier to create your own font than to combine some existing one with your symbol... but that's just the way it is.
it aint easy, thats for sure. but that's the point of logodesign - it's the most complicated kind of graphic design in many ways...
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And here's an even later reply. 
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damn! Thats one awesome logo! Your vector art is really fricking awesome
Side question though.. Whats the font you use for the small white text (like the copyright notice)? I really like it. Is it hand drawn too?
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Heh, technically it is hand-drawn. It's the font I've been working on for a few months now (started from scratch), and it's actually getting to a point where one weight is almost ready for a beta release. I just need to figure out a few metrics and stuff.
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looks fantastic make.
great upgrade from the old logo.
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Heh, yeah, minus the text which is an edited Georgia. The tree was mostly me tracing along an image, and the mountain went mostly the same way (though I had to make up a bunch of lines/rock faces in the shadowy area of the mountain). Thanks a ton.
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VERY nice! i think you did a great job on it! i love also how you present the different areas in which the logo may appear on!
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very smooth and really like the looks of it. Also nice display on the wood pattern
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Thanks, overall look = #1 priority.
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exactly...and displaying in the right envirornment is crucial 
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Lovely, it relly sounds like a new version of the old logo, keeping it's old fashion - great job
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your best logo yet ( other than mine of course 
the clear look to this is perfect, and it toally explains all about it's product and services imo
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Love the tree especially and the overlay effect on the wood. Great work!
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