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tedikuma — Paul Rand Quote
Published: 2006-01-29 04:07:10 +0000 UTC; Views: 8640; Favourites: 15; Downloads: 1054
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Description
An design assignment for my Art Direction course.It's a quote from Paul Rand. Tell me if you can read it.
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Comments: 15
Great use of white space and element placement. You could even go further by making the font/speech bubble a little smaller on the second quote ("The second is, it has to look nice") to add even more contrast.
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absolutely love it. would ahve mistook it for a genuine Rand piece had it not said it was for your course.
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If only I could be the world's next Paul Rand.
Thanks!
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I like it. The way the thoughts are all crowded and a little jumbly and the speech is neat and tidy looking is cool. I can read it quite well, even on a not-full-view.
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Hmm...I mistook the word look for bok at first. 
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I mistook the word "goals" for "goats", which I personally thought was hilarious...the rest of it I could read fine. It's a funny yet wise quote just the same, and the design you gave it looks nice. I'd buy it if it was a poster.
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i can read and UNDERSTAND it clearly. omg thats so true. haha im JUST starting to make ideas instead of making it look nice
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Nice simple design, but chock full o' C O N C E P T.
Love that color too.
post the final FO SHEEZY!
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yep yep
"I have two goals.
The first is that everything I do as a designer
must have an idea:
it cannot just look nice.
The second is,
it has to look nice."
-Paul Rand
gotta say i like that quote very much.
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