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Yesterdays-Paper — History Of A Holiday Classic by

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Published: 2017-12-20 13:11:36 +0000 UTC; Views: 706; Favourites: 21; Downloads: 15
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Description Vintage Holiday Greetings Post Card
Circa 1909

Postmark Sandyhill N.Y.

"MERRY CHRISTMAS and HAPPY NEW YEAR"

Some traditional and time-honored imagery displayed on this elegant greeting.


I promised you some history - here it is!

Our story begins in 1910, when 18-year-old Joyce Clyde Hall stepped off a train in Kansas City, Mo., with nothing but two shoeboxes of postcards under his arm. He had little money – not even enough to take a horse-drawn cab to his lodgings at the YMCA – but he had an entrepreneurial spirit and the determination of a pioneer. Hall quickly made a name for himself with the picture postcards he sold. A couple years later Rollie Hall joined his brother in business, and the company was named Hall Brothers.
On Jan. 11, 1915, a fire destroyed the office and inventory of the Hall Brothers Post Card Co.  They took the only salvageable item – their safe – and set up shop again. With $17,000 in debt, they decided to press onward. As postcard sales declined, they recognized the public’s desire for more privacy in their communication, so they started offering high-quality valentines and Christmas cards mailed in envelopes.
The fateful fire resulted in the decision to buy printing presses and begin producing their own greeting cards in 1915.
               
The Hall Brothers first foray into other product lines came in 1917 when the Hall brothers “invented” modern gift wrap. During the peak Christmas season, the Hall Brothers ran out of solid-colored gift dressing, and improvised by selling fancy decorated French envelope linings. Those sold out so quickly that the brothers decided to begin printing their own gift wrap.
   
J.C. Hall also was an innovator in marketing his cards. He was intrigued by the word “hallmark” used by goldsmiths as a mark of quality. Mr. Hall liked that it not only said quality, but also included his family name.
  So, in 1928, the company began marketing its brand by using the Hallmark name on the back of every card.

#oldpostcard  #postcardstock  #deltiology  #vintagestock  #postcards 
Vintage item from my post card and ephemera collections, free stock for yours. 
Use however you like. Enjoy!  

 My Gallery yesterdays-paper.deviantart.co…  
                                           
       
#deltiology - The collection and study of POSTCARDS.
Enjoy history? Explore it one image at a time- it's a fun hobby
Historical info source corporate.hallmark.com/about/h…

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Comments: 3

RavenHeart1984 [2019-11-30 06:53:24 +0000 UTC]

                                                                                       

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wotawota [2017-12-25 19:37:48 +0000 UTC]

Wow! Dear Y-P, thank you very much for such interesting history! You are wonderful!!!

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Yesterdays-Paper In reply to wotawota [2017-12-27 00:42:40 +0000 UTC]

I sometimes don't know what to write for the description after the 10th nearly identical card design - so I tell a story.
Stay tuned for more post card history, I'll probably run out of things to say about New Years very soon XD

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