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Published: 2010-04-14 18:02:03 +0000 UTC; Views: 4870; Favourites: 86; Downloads: 155
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Description
AD CAMPAIGN FOR HYBRID CARS PRIUSPart Three
Work in progress, still missing a cal to action, and logo.
These will soon be updated.
Inspired by 's awesome style.
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Comments: 21
One thing I don't understand about the Prius:
If it's trying to be environmentally friendly, then why the hell does it use batteries that can't be re-used and are absurdly toxic?
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Where's the pile of used batteries from the Prius sitting in a scrap yard in India? : p
Just kidding. I love the style and textures.
I think the mini "poot" from the Prius is acceptable/realistic though since it is still a combustion engine driven vehicle.
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Super clever ad campaign. The treatment and illustrations work really well together. The only critique I have is your visual language. The polluting car is more contrasty than the Prius, so my eye tends to pull itself there instead of where I should be looking at (the prius). Another thing is the smoke coming out of the priusβit kind of gives the meaning that it still pollutes, but I see why it's necessary to give the car motion.
That aside, you're hired.
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I completely agree with this. I thought the main focus was the non-prius. Until I read the poster. Otherwise it is a very nice piece.
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I'm thinking of changing the tagline to "LEAVE no trace behind" what to do you all think?
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>_<. Titles,
The part that I hate the most :<
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