Description
"When your home is a Travelodge, the nation is your playground."
- Pierce-Arrow Travelodge advertising slogan
In the late 1930s, knowing it was insolvent after the Great Depression but reluctant to market a more affordable car and lose its prestige, Pierce-Arrow developed an advanced V-12 limousine sedan and a line of Travelodge trailers (unrelated to the hotel chain I assume). The company dissolved in 1938, but several of its cars survive, including a black 1937 limousine (with quadruple headlights) and a matching Travelodge displayed at the Nethercutt Collection automotive museum in San Fernando, California.